⚠ Revenue scope: GAM display programmatic only — Native/Taboola and Search excluded.
Dec 1 2025 excluded (billing restatement spike).
| Property | Revenue | Impressions | Viewability | CPM | Fill Rate | WoW Rev |
|---|---|---|---|---|---|---|
| Yahoo Mail | $34.1M | 27.92B | 🟢 83% | 🔴 $1.22 | 🟢 80% | ▼ 45.2% |
| Yahoo Homepage | $15.0M | 12.85B | 🟡 63% | 🔴 $1.17 | 🟢 94% | ▼ 42.6% |
| Yahoo Sports | $12.1M | 1.96B | 🟡 64% | 🟢 $6.16 | 🟢 78% | ▼ 38.8% |
| Yahoo Finance | $8.0M | 3.24B | 🟡 58% | 🟡 $2.47 | 🟢 85% | ▼ 44.6% |
| Yahoo News | $3.1M | 4.68B | 🟡 64% | 🔴 $0.66 | 🟢 96% | ▼ 30.4% |
| Yahoo Entertainment | $1.1M | 617.4M | 🟡 62% | 🟡 $1.81 | 🟢 92% | ▼ 44.6% |
| Yahoo Login | $977K | 151.9M | 🟢 75% | 🟢 $6.43 | 🟢 91% | ▼ 33.9% |
| Yahoo Life | $450K | 289.0M | 🟡 60% | 🟡 $1.56 | 🟢 93% | ▼ 25.0% |
| Yahoo Stock | $351K | 1.93B | 🟡 63% | 🔴 $0.18 | — | ▼ 58.8% |
| Engadget | $65K | 22.6M | 🟡 63% | 🟡 $2.88 | 🟢 90% | ▼ 30.9% |
| Yahoo Games | $56K | 22.5M | 🟢 96% | 🟡 $2.48 | 🟢 90% | ▼ 45.6% |
| Yahoo Creators | $54K | 35.7M | 🟡 58% | 🟡 $1.52 | 🟢 85% | ▼ 23.6% |
| Yahoo Shopping | $39K | 16.0M | 🟡 57% | 🟡 $2.41 | 🟢 92% | ▼ 33.0% |
| Yahoo Autos | $23K | 41.5M | 🔴 49% | 🔴 $0.55 | 🟢 92% | ▲ 1.9% |
| Yahoo Tech | $21K | 10.5M | 🟡 57% | 🟡 $1.99 | — | ▲ 53.4% |
| Yahoo Health | $17K | 8.4M | 🟡 62% | 🟡 $2.07 | 🟢 92% | ▼ 10.0% |
| Yahoo Travel | $17K | 8.8M | 🟡 61% | 🟡 $1.92 | — | ▼ 48.6% |
| Yahoo SuperApp | $9K | 19.0M | 🟡 59% | 🔴 $0.46 | 🔴 7% | ▼ 24.3% |
| Yahoo Search | $8K | 23.3M | 🟡 63% | 🔴 $0.33 | 🟢 79% | ▼ 63.2% |
| Yahoo Local | $5K | 1.5M | 🟡 67% | 🟢 $3.12 | — | ▼ 40.3% |
| Yahoo Movies | $1K | 1.7M | 🟡 57% | 🔴 $0.73 | — | ▼ 54.8% |
| Better Me | $1K | 163K | 🟡 55% | 🟢 $6.36 | — | ▼ 41.8% |
| Yahoo TV | $685 | 423K | 🟡 54% | 🟡 $1.62 | — | ▼ 91.6% |
| ytwbus | $156 | 776K | 🟢 88% | 🔴 $0.20 | — | ▲ 2491.1% |
| OLO | $18 | 53K | 🟢 72% | 🔴 $0.35 | — | ▼ 24.9% |
| Yahoo Promotions | $0 | 3 | 🔴 33% | 🔴 $0.85 | — |