📊 All Comparisons
✅ Matches
❌ Doesn't Match
📈 Charts
🏢 Advertiser Roll-Up
🗺️ Mapping Log
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| Advertiser | Site | Supply Impr. | Demand Impr. | Impr. Diff % | Net (Supply) | Gross (Demand) | Markup % |
|---|
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Per-Advertiser Markup Summary
| Advertiser | Matched Sites | Net Revenue | Gross Revenue | Overall Markup |
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Row Detail
| Advertiser | Site | Supply Impr. | Demand Impr. | Impr. Diff % | Net (Supply) | Gross (Demand) | Markup % |
|---|
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Per-Advertiser Markup Summary
| Advertiser | Sites (No Match) | Net Revenue | Gross Revenue | Overall Markup |
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Row Detail
| Advertiser | Site | Supply Impr. | Demand Impr. | Impr. Diff % | Net (Supply) | Gross (Demand) | Markup % |
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Overall Markup % by Advertiser (Gross vs Net Revenue)
Impression Match Rate by Advertiser (% of sites within 5%)
Net vs Gross Revenue by Advertiser (Top 15)
Impression Diff % Distribution
Impressions aggregated across all sites per advertiser, then compared as a single total. This removes site-level noise and can surface advertisers whose overall volumes are aligned even if individual sites diverge.
Advertiser Matches
—
impressions within 5%
Total Advertisers
35
compared
✅ Advertisers Where Impressions Match (≤5% diff)
| Advertiser | Supply Impr. | Demand Impr. | Impr. Diff % | Net (Supply) | Gross (Demand) | Markup % |
|---|
All Advertisers — Full Roll-Up
| Advertiser | Supply Impr. | Demand Impr. | Impr. Diff % | Net (Supply) | Gross (Demand) | Markup % |
|---|
Supply uses advertiser domains (e.g. rocketmortgage.com); Demand uses legal entity names (e.g. Rocket Mortgage, LLC). The mappings below were inferred programmatically. Medium/low confidence mappings may not be accurate and should be verified.