Context Questionnaire — April 2026

Fill in whatever's relevant — skip anything that doesn't apply. Hit "Compile Answers" at the bottom to get a block you can paste back to Claude.

Section 1: Viewability Project

1. What is the Viewability Project? Goal and what decision will it inform?

2. Key metrics being measured (viewability rate, revenue impact, CPM delta, etc.)?

3. Data sources — BigQuery tables, Looker, GAM logs?

4. Current status / what problem are you trying to solve right now?

5. Specific threshold or benchmark you're targeting (e.g. the 70% viewability floor)?

6. What properties/products fall under Platforms? (I have: Commerce, AdTech, Memberships — correct?)

7. Revenue scale — roughly what % of your portfolio is Platforms vs Mail vs HNEL?

8. Key metrics and KPIs you track for Platforms?

9. Active Platforms initiatives or risks I should know about?

10. Has March closed yet? Any early read on where Q1 landed vs budget/OL?

11. When was the most recent OL submitted? Biggest changes vs budget?

12. Current Q2/FY26 OL for Mail and News Group — are targets being revised down?

13. Who do you report to? Key business partners (product leads, sales, engineering)?

14. Who attends Weekly Review and Sprint? (Level — VPs, SVPs, C-suite?)

15. Key decision-makers you're typically building analysis for?

16. Cadence of regular deliverables (Weekly Review, Sprint, Close timing)?

17. High-stakes deliverables coming in the next 4–6 weeks?

18. Main BigQuery datasets/projects you pull from? Key table names for revenue, impressions, DAU?

19. Standard grain conventions — UTC day grain, partition filters, etc.?

20. Any other SQL quirks or guardrails beyond the ROWS alias issue?

21. How is Anaplan used — system of record for budget/OL, or separate model?

22. When does FY27 planning cycle start, and what's your role in building the plan?